This is also why Musk sent a team with a Model S (tri motor Plaid mode) to the Nurburgring track and built a Supercharger there. Appearance, status, and signaling matter to consumers. It’s not good enough to be good enough. Tesla has to show they can be the best choice (and arguably, they have shown that).
Exactly. Its also why Elon comes up with lines like a car driver is an elevator operator and owning a traditional ICE car is like owning a horse. This gives everybody the tools to effectually spread the word via word of mouth. It is an under appreciated part of technology marketing that is extremely important to make a product succeed. Hence that is the part Docker was got right.
