"First mover advantage" is still an 'advantage'. E.g., Hughes Tool. Xerox and their photocopier that they made for about $1500 and sold for about $29,000. FedEx had a nice first mover advantage: They were flying under CAB regulation Part 91b for unscheduled air taxi, intended for mom and pop air charter operations. So, their planes had to have max gross takeoff weight of 25,000 pounds. With an exception they got 28,660 and could fly the Dassault Fan Jet Falcon DA-20 and quickly bought about all there were. Bigger planes? Illegal for them to operate trucks. That first mover advantage was key for their success. Then Carter appointed Kahn to the CAB, and he killed it. Then FedEx and everyone else, e.g., UPS, could both fly large airplanes and operate trucks. The guy who comes second or later might win, but being first can still be one heck of an advantage.