Honest question: do you think that if this catches on, and will be seen on more and more websites, users will eventually get tired and stop bothering to click the coupons?
They won't. As long there are good deals on coupons, ppl will want to uncover them.
I even beleive that a site with a good marketing team could get rid of banners and use only coupons, which would kindly benefit the site visual complexity.
