"When somebody is reading an article and wants more info on a word / topic you lose them to Google - with Apture keep them on your site!"
As a result they received huge support from major destination sites like NYT, Time Magazine, etc.
Funny that Google wound up buying them and negating the major value they delivered to publishers.
I wonder if they do a rev-share on the advertising it generates when it becomes a Chrome feature, probably not.
"When somebody is reading an article and wants more info on a word / topic you lose them to Google - with Apture keep them on your site!"
As a result they received huge support from major destination sites like NYT, Time Magazine, etc.
Funny that Google wound up buying them and negating the major value they delivered to publishers.
I wonder if they do a rev-share on the advertising it generates when it becomes a Chrome feature, probably not.