The notion that they would be willing to take any action to encourage NoScript is wishful thinking to say the least. Its a shame too, but it flies in the face of every aspect of their business model.
For what it's worth, I personally encourage the usage of NoScript, and other similar tools, to my friends and family.
That said, what I'm trying to propose is that the UI for the app could allow site visitors to communicate a dissatisfaction with the app to the site owner, as that seems to me to allow for constructive feedback not possible when scripts are simply blocked outright.
