One of the problems with Yelp in my city is the "Yelp elite". To bootstrap in my city, Yelp hired a community manager (part of their job is also writing reviews), and enlisted a bunch of people to become "Yelp Elite", earning access to parties in exchange for posting (it seems) daily reviews.
The result has been a high quantity of lengthy, some-times entertaining, low-information reviews posted by people whose advice I wouldn't likely take if I met them in person.
The result has been a high quantity of lengthy, some-times entertaining, low-information reviews posted by people whose advice I wouldn't likely take if I met them in person.
http://www.msnbc.msn.com/id/43344769/ns/business-local_busin...