Yah my first reaction after reading his post was hmm... watch me make a WordPress blog in 30 seconds. There are so many tools and templates and bootstraps out there to create a website in 10 minutes. The title definitely should have been something along the lines of what you suggested.

I was vaguely hoping the article was going to be about a mindhack for getting out fast blog posts. I can create the blog layout in 10 minutes, but the content is much more difficult sometimes.