1. They are still cumbersome to use. If I could open up my camera app (which I can launch with a press of a button) and point it at the QR code then maybe. But currently I've got to unlock my phone, open google googles, put google goggles in 'live' mode, then point it at the code, and wait for it to focus.
Now, there might be camera apps that scan for QR codes while you're snapping pics. But if it's not baked into my stock phone I don't see anybody else doing it.
2. I really only ever see the things on the Tube. But there's no cell reception on the tube. What use is a URL I can't load?
3. If I showed my mother (Somebody I'd consider a 'typical' user. Has an iphone and a few apps on it. Uses the web for facebook, work and emails) a picture of a QR code she'd probably tell me that the art lessons I took in high school didn't pay off. If my mum doesn't know what a QR code is what's to say other people will?
4. A QR code alone isn't a call to action. Tell me what I'm going to gain by scanning it and I'll probably be more receptive to it.
1. They are still cumbersome to use. If I could open up my camera app (which I can launch with a press of a button) and point it at the QR code then maybe. But currently I've got to unlock my phone, open google googles, put google goggles in 'live' mode, then point it at the code, and wait for it to focus.
Now, there might be camera apps that scan for QR codes while you're snapping pics. But if it's not baked into my stock phone I don't see anybody else doing it.
2. I really only ever see the things on the Tube. But there's no cell reception on the tube. What use is a URL I can't load?
3. If I showed my mother (Somebody I'd consider a 'typical' user. Has an iphone and a few apps on it. Uses the web for facebook, work and emails) a picture of a QR code she'd probably tell me that the art lessons I took in high school didn't pay off. If my mum doesn't know what a QR code is what's to say other people will?
4. A QR code alone isn't a call to action. Tell me what I'm going to gain by scanning it and I'll probably be more receptive to it.