> [The] PR industry, lurking like a huge, quiet submarine beneath the news. Of the stories you read in traditional media that aren't about politics, crimes, or disasters, more than half probably come from PR firms.
Frankly, I'm kinda scared about a negative-trust future.
Compared to the 90's, not only are the financial pressures for scams/fraud/astroturfing rather extreme, but the cost of running lots of complicated lies is dropping like a stone.
To save a few clicks: https://www.paulgraham.com/submarine.html
> [The] PR industry, lurking like a huge, quiet submarine beneath the news. Of the stories you read in traditional media that aren't about politics, crimes, or disasters, more than half probably come from PR firms.