Unless you hang out with Brazilians, you would think this had already happened 5 years ago. Even the Brazilians have largely given up, which makes the announcement timed to the World Cup a little less ironic.
Indeed, and the post hints to that Brazilian user base by using the word "Tchau" and talking about communities that have sprung up "in every corner of the world" in other services.
Anyway, this should get the last stragglers on to Facebook.