Years ago my dad was shopping around for a used car and was looking at a Cadillac sedan on a lot. The salesman knew him and came out and told dad that he couldn't afford a Cadillac. Dad told him that a $6000 Cadillac costs just as much as a $6000 Ford and then went and bought a Cadillac at another dealership.
It’s not that much of a racket to say that the 2nd most expensive thing a person will likely buy in their lives outside of a home should match the personality of the buyer. I mean, cmon.
The biggest racket that the major car companies ever pulled was tying someones identity to the car they drove.