What a strange comment. Of course your car isn't casually related to who you are...

rland · on Jan 11, 2020

I get the sense that a lot of auto marketers are chasing after a causal "you buy the car" -> "you become [x]."

It doesn't work on most, but it definitely works on some. Look at any forum for a particular car and you'll find em.

totalZero · on Jan 11, 2020

I mean, that's advertising in general. What does Dos Equis have to do with living an interesting life?

oblongx · on Jan 11, 2020

eg: Subaru commercials